Crown Royal Heritage

The first exquisite blend of Crown Royal Canadian whisky was meticulously crafted from 50 select whiskies, dressed in the finest cut glass and wrapped in purple robes, to commemorate the first grand tour of Canada by King George VI and Queen Elizabeth in 1939. And in truly noble fashion, this bottle of Crown Royal was placed on the Royal train as a symbol of the hardworking and genuine nature of the Canadian people.

Today, the legacy of Crown Royal remains how it began: the epitome of Canadian whisky, with a smooth taste and a regal style all of its own.

Only in Gimli

Nestled along the western shore of Lake Winnipeg in Manitoba lies the small town of Gimli, where a dedicated group of workers give their time and passion to oversee the creation of Crown Royal Fine De Luxe Blended Canadian Whisky. Acting as proud stewards, these men and women perform the same process that generations of Crown Royal workers have faithfully performed – proving that a lifetime of experience goes into every bottle of Crown Royal Fine De Luxe Blended Canadian Whisky.

Signature Smoothness

It’s impossible to describe any Crown Royal Fine De Luxe Blended Canadian Whisky without calling out its unmistakable smoothness. Every drop is crafted from resilient natural ingredients that were born to weather our challenging Canadian conditions. These hearty ingredients are carefully combined with the distinctively smooth water, which is naturally filtered through the limestone beneath Lake Winnipeg.

The Heart of the Blend

Fifty of the finest whiskies are meticulously blended to create the signature smoothness of Crown Royal Fine De Luxe Blended Canadian Whisky. At the heart of this exceptional blend is our unique Crown Royal™ Hand Selected Barrel Canadian Whisky. Distilled - to this day - in the Coffey Still (named after the man who invented it, Aeneas Coffey), it’s the only known still of its kind in North America. This Coffey Rye whisky brings the signature creaminess to the Crown Royal De Luxe blend.